Google Ads management for a chiropractic practice
Chiropractic search is really two auctions. "Chiropractor near me" is contested by every practice within ten miles plus the corporate adjustment chains, and most of the people clicking it are checking whether you take their plan. Condition searches cost about the same and behave completely differently: sciatica, pinched nerve, whiplash, low back pain, headaches. Those patients already know what hurts, so they book at a higher rate and argue about price less.
Clicks run $4 to $12 in a mid-size market and $10 to $25 in a metro where injury attorneys and physical therapy groups bid the same words. Plan on $45 to $180 per lead and $85 to $300 per booked new patient once the front desk is involved.
The mistake almost every practice makes is one campaign named after the practice, broad match, pointed at the home page, running until 9pm when nobody is there to answer. That account buys chiropractic school searches and "how to crack your own back" for months.
Two weeks in, working looks like a search terms report you have pruned twice, forty negatives loaded, recorded calls you have listened to, and a cost per booked patient you can say out loud. The Google Ads guide has the full campaign map.