Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 71,195 public Google Business Profile listings of chiropractors across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Thanksgiving is when your patients talk about their backs. Give them something to hand over
- The under-an-hour review reply checklist for a chiropractic practice
- Your website never says which insurance you take, so new patients call someone who does
- Your patients have FSA money that expires December 31. The next 30 days are when to tell them
- The 40-minute new-patient page checklist
- No hours on your Google profile is costing you the 7 a.m. searches
- The clocks fall back November 1. Rebuild your schedule before the evening patients drift
- Patients who have met their deductible are the cheapest care plans of the year. October is when to find them
Contact
Corrections, questions about the data, or press: text or call (385) 213-7449.